Will Stampin Up Survive The Recession?

Published: 28th October 2009
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Stampin Up Overview:

According to the Stampin Up web site, it was founded in 1988 by Shelli Gardner and her sister. The company is based in Utah and has 500 employees. They have expanded their company to Canada, Australia, New Zealand, United Kingdom, France, and Germany. Stampin Up brings in more than 100 new stamp sets and accessories annually in its full-color Idea Book & Catalog.

Stampin Up is a direct sales company that has been in existence for 16 years. It is a 200 million dollar company.

Products Of Stampin Up:

Basically, Stampin Up offers various products of stamps as well as accessories for home decor, handmade greeting cards, scrapbook pages, and more. Their product line includes:

- Rubber stamps

- Card stock paper

- Embellishments (ribbon, brads, buttons, Eyelets, and Rub-Ons)

- Ink-Cetera (pads, ink, markers, watercolors, pastel, cartridges)

- Stampin Memories (scrapbook memory products)

- Definitely Decorative (custom home decor)

- Tools (adhesives, applicators, cleaners, cutters, punches, and more)

- Storage (Organize space using Stampin Up storage options)


Stampin Up promotes its products by means of home demonstrators. As a demonstrator you host parties and invite family, friends, etc. You invite individuals over to exhibit them the a variety of techniques and products made by Stampin Up.

If you believe that you don't have the skills for crafts, Stampin Up's demonstrators come in all degrees of expertise and with many on hand resources that is given by Stampin Up, if you have a passion for crafting, you can succeed as a demonstrator.

The Benefits Of Being A Demonstrator:

- Get Product discounts. As much as 20% discount on all Stampin Up products, including the stamp sets, paper, and accessories.

- bonus Income. You earn income from the sales and recruiting.

- Variable Hours; after all, this is your business.

- Support from Stampin Up.

To become a demonstrator, you need to pay for the Starter Kit. Inside the Starter Kit are:

- Five complete stamp sets

- A Stampin Around Wheel, handle, and ink cartridge

- Stampin Pastels

- Card Stock

- Eastern Blooms Decor Elements and applicator tool

- Five Classic Stampin Pads

- VersaMark Pad

- Stampin Scrub and Mist

- Blender pens

- Business forms and tools

To start as a Stampin Up demonstrator, you contact a domonstrator that presented to you the opportunity or use the Demonstrator Locator to find you a demonstrator near you.

Pay Plan

Stampin Up pay plan is very in depth. To study it will demand you to do your own due diligence. The company does give an explaination along with a table of the compensation plan. To gain knowledge of the pay plan will necessitate you to visit their web site.

Some Alarming News:

I did read some information that acknowledged that Stampin Up is having some problems because of the current economic climate. The editorial declared Stampin Up employees were being laid off. Stampin Up had a decrease of 10% in sales over the past two years, which has required them to caused this difficult choice. How correct is the information is up in the air. This specific article was written in March 2009, so things could possibly be better now, but again, this is why it is essential to do your own due diligence before moving forward with any decisiveness about a business opportunity, even one with as much history as Stampin Up.

In Closing:

In general, Stampin Up seems to be a viable company, for those interested, to generate either part time or full time earnings. Remembering the issue of layoffs, the company has managed to come through a lot, this acknowlegement stems from the fact that it started in 1988. For a direct sales or network marketing company, this is a long time. Most network marketing companies bomb within the first 2-3 years.

One thing lacking is training provided by Stampin Up. They do provide trainings on learning a number of strategies for creating arts and crafts projects, but not much on generating customers. Unless you have a large list of family and friends, you are going to undergo difficulties in finding people to invitate to your demonstrations. More than likely, you will need to acquire communication skills that that will enable you to talk to people. I know most people won't ever feel comfortable chatting with strangers, either face to face or over the phone. If you are one of these individuals who dislikes engaging in "belly to belly" marketing style, there is another way to building success in your Stampin Up business.

If you don't mind using the computer and learning new, more technical skills, you can learn online marketing skills that can allow you to produce prospects and customers for your Stampin Up business. You could also be earning an income while you are learning these skills.

A good number of online marketing systems do offer trainings and online webinars so you can gain knowledge of how to market via the internet. The better marketing systems also have, what is referred to as a, "Sales Funnel", to help you generate an income while you are learning how to build a business on the internet. Marketing systems are the new wave of the direct sales and network marketing industry. This is due to the increase in the popularity of the internet and its ability to offer entrepreneurs a way to connect with millions of people per day, on the internet. If you find that using primarily offline marketing strategies is a struggle for you, using an online marketing system, just might be the one thing missing in your business success.

After reading Lawren Smith's article written on Stampin Up, many online entrepreneurs, with hopes of achieving success in their home business, have visited her site, Guide2MLMLeadsGeneration. When you visite the site, you'll have an opportunity to get access to $494 in training bonuses, without spending a dime.

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